‘JURA products simply last longer.’ For decades customers have been telling us this again and again, and it reflects our philosophy both in the past and today. Making smart use of precious resources is a mindset and an important aspect of our brand values. It forms the basis of everything we do. We’ve refined this approach over the decades and it is our legacy to the future.
To make sure our products retain their value for a long time, serviceability is a key requirement in the design of our coffee machines. We design new and improved components to be backwards-compatible. This means we can always supply spare parts and even older models can benefit from product improvements. A part is only approved for production once it has proved itself in stringent laboratory and endurance tests that simulate a wide range of usage conditions.
Aesthetic design also plays an important role in longevity. Our products have clean, strong lines so that they still look fresh and new even after years of service.
A study published in February 2021 by Consumentenbond, the largest consumer organisation in the Netherlands*, shows that our approach is the right one. It revealed that coffee machines have an average service life of six years. But at nine years, JURA machines last a whole 50% longer.